Following a strong first half of 2025, D1 Training CEO and Founder Will Bartholomew was interviewed by CityBiz for a Q&A on the brand’s vision and goals for the months ahead.
Following a strong first half of 2025, D1 Training CEO and Founder Will Bartholomew was interviewed by CityBiz for a Q&A on the brand’s vision and goals for the months ahead.
Throughout the article, Bartholomew discussed D1's plans that will help both franchise owners and athletes achieve their goals.
These include:
• Data-Led Innovation. D1 is now tracking trends across all locations, allowing them to deliver timely, strategic programming aligning with what athletes want most at specific times of year.
• KPI Tracking, helping owners and support teams identify strengths and areas for improvement for a smoother process for their athletes.
• The Digital Home for the Athlete: Through its new D1 app, D1 is striving to be not just a physical location for training, but the digital home for athletes where they have tools and information to help them accomplish their athletic goals.
• A Focus on a Mission-Driven Community, ensuring that D1 is focused on maintaining athletic identity, achievement, and growth with its athletes.
"There’s a growing desire among consumers to connect their fitness routines with a deeper sense of purpose and identity," Bartholomew says. "I liken it to the YMCA’s mind-body-spirit approach: When people set physical goals and start to reach them, it activates a belief that they can transform any area of their life — not just their body."
To read the full Q&A, click here!
