Frequently Asked Questions


At D1 Training, we’re looking for passionate and experienced entrepreneurs to join our team, and we get a lot of questions. Here are some answers to the questions we hear frequently about our sports and fitness franchise opportunity. Read through them, and if you still have lingering questions, don’t hesitate to reach out to our team!


  • What is the total investment?

Startup costs range from $161,750-$711,123*. *See Item 7 of the current FDD.

  • What are the franchise fee and royalty structure?

We charge $59,500 for our current franchise fee and a 7% royalty fee.

If you wish to pursue additional franchises, we will reduce the initial franchise fee as follows: (i) $40,000 for your second franchise agreement; (ii) $35,000 for your third franchise agreement; (iii) $30,000 for your fourth and fifth franchise agreements. 

  • What are your qualifications for ownership?

You must be passionate about your community, sports, and fitness. You have a drive and desire to help people become their best possible selves. You have a proven track record of success.

You have to be passionate about sports and fitness. You have to have a drive and a desire to help people become their best possible selves, and you have to have the energy to work tirelessly to make your business grow. Beyond that, there are financial requirements to consider, as well. Liquid capital of $250,000 and a net worth of $500,000 are required.

  • What are the growth markets for D1 Training?

When D1 Training began, we started with just a single, small facility in Nashville, Tennessee. Today, D1 Training facilities serve more than 100 markets across the United States — and we’re adding new locations all the time.

With significant demand for high-end, boutique fitness facilities and training — and room for prime new locations throughout the United States — D1 Training offers tremendous growth potential with available regions in choice locations. We believe our brand will continue to quickly grow our name recognition and a reputation for being one of the best bets in the fitness market.

  • What makes a good D1 Training location?

D1 Training does well in locations with a large number of people interested in sports and fitness. This is especially true of more affluent areas with high levels of commitment and involvement in youth athletics. 

  • What type of real estate do you need?

Real estate requirements vary by market, availability, and the size and type of facility you’re interested in opening. Our expert staff will help you find a location, negotiate lease terms, and get ready to open the best possible fitness facility for your market.

  • How many employees do I need?

That depends. Many of the D1 Training facilities operate with as few as 6 employees, and others have more than 12. Because our business model is membership-driven, as your business grows, so will your employee needs.

Bring the Premier Sports & Fitness Franchise To Your Community Today

Startup costs range from $161,750-$711,123, depending on variable costs of membership in professional organizations, marketing costs, and other factors that vary by market.

Ready to get started? Check out our Steps to Ownership page to learn how.

What Sets A D1 Training Franchise Apart

The Core Values that make us an elite franchising choice


We Stand Above The Competition

Our fitness franchise provides clients with guided training typically only found in Division 1 programs. Yet we’re an approachable gym suitable for the whole family.


Our Story Is Rooted In Athletic History

D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.


D1 Is An Exciting Opportunity

Breaking into the $30 billion fitness industry is an exciting possibility with D1. Our franchise gym system delivers you the support you need to get started.

D1 Franchise

Why Now Is A Great Time To Own A D1 Franchise

With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.

D1 Training

Athletes Love Training At D1 Training

A business is only as strong as its customer base, and at D1, our customers love us. They also love becoming a part of a fitness community and telling others about it.

Our Core Values

Our Core Values Set Us Apart

From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.

Exercise equipment


Want to learn more about opening your own D1 Training Franchise? Fill out this form to get started.