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A Different Kind of Franchise Opportunity

We’re Not Your Ordinary Gym Franchise

Step into a D1 Training facility and you’ll immediately recognize that we’re not your average big-box membership gym. Unlike those gyms, which charge small membership fees and provide little in the way of service or support, D1 assembles teams of highly qualified coaches, fitness experts, and support personnel to provide our clients with a balance of cardio workout and strength training typically reserved for elite athletes at Division 1 schools. In fact, many of our staff and owners were elite athletes at D1 schools. It takes the best to train the best — and that’s exactly what we’re doing at D1 Training.

The D1 Training franchise is a membership-based gym and boutique fitness franchise that provides individual and group training classes in a state-of-the-art facility, the likes of which are normally found on the campuses of the biggest schools and in the training centers of the best teams. Our coaches provide instruction in basic athleticism, advanced cross-training and fitness, and targeted workouts to improve overall performance.

D1 coaches provide advanced athletic training for clients of all ages, from team conditioning for the junior high football team to strength and endurance classes for individuals looking to improve their overall health. D1 Training is the advanced gym for the whole family.

Take the first step to your gym franchise ownership! Take the first step to your gym franchise ownership, click here to request more information

"Choosing D1 was easy. It's not just a workout. It's a place where someone can go and be believed in. It's a safe haven where they feel at home."

- Tim Tebow



100 +

elite facilities in U.S. operation

$808K +

in average unit revenues*

$1.5M +

revenue for top franchise locations*

Join the explosive
fitness industry

D1 Training’s unique model opens up huge fitness franchise opportunities.

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Skip the Big-Box Chains & Choose Our Winning Franchise

Success in a big-box gym chain, where a $10 membership fee gets clients access to equipment and provides little else, requires volume and lots of it. Hundreds of new clients sign up every month at box gym fitness franchises because hundreds simply quit paying their dues. That’s not the case with the D1 Training franchise, where average membership rosters run between 200 and 300 clients.

Because our model is built on small-group personal training classes and an athletic-focused philosophy, our fitness facilities are able to focus on providing the best fitness and training programs on the market. We avoid the trap of wasting needless hours trying to pull hundreds of new members through the door at the first of the month, only to waste more hours at the end of the month on an endless string of collections and reminder calls.

Our clients love the services, the facilities, and the hands-on experience they receive at D1 Training, which is why they’re willing to pay more for their membership dues, commit to a long-term program, and follow through with their fitness regimens. All the while, they benefit from encouragement and accountability — two vital components of effective and lasting personal fitness — producing loyal members and lasting results. Individual and family memberships mean that D1 can become the fitness destination for the whole family.

Winning Franchise

Want to learn more about the passionate beginnings of D1?


What Sets A D1 Training Franchise Apart

The Core Values that make us an elite franchising choice


We Stand Above The Competition

Our fitness franchise provides clients with guided training typically only found in Division 1 programs. Yet we’re an approachable gym suitable for the whole family.


Our Story Is Rooted In Athletic History

D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.


D1 Is An Exciting Opportunity

Breaking into the $30 billion fitness industry is an exciting possibility with D1. Our franchise gym system delivers you the support you need to get started.

D1 Franchise

Why Now Is A Great Time To Own A D1 Franchise

With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.

D1 Training

Athletes Love Training At D1 Training

A business is only as strong as its customer base, and at D1, our customers love us. They also love becoming a part of a fitness community and telling others about it.

Our Core Values

Our Core Values Set Us Apart

From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.

Exercise equipment

The Franchise Process

Ready To Bring A D1 Training
Franchise To Your Community?

Once you submit your information, you will receive an email with a link to the free D1 Training Franchise Report, which Training franchising staff will reach out to you by phone. Then we introduce ourselves to one another and address initial questions.

  • 1
  • 2
    Initial Intro
  • 3
  • 4
    and Validation
  • 5
    FDD and FA
  • 6
    Recruiting Day
    in Nashville
  • 7


Want to learn more about opening your own D1 Training Franchise? Fill out this form to get started.