Clear answers. Transparent expectations.

The D1 Training franchise provides you the opportunity to join the $50 billion fitness industry, an explosive market that’s experiencing staggering growth each year.

Opening a D1 Training facility is a meaningful investment, and understanding the financial picture is an important part of your decision. Our goal is to give you clear, straightforward information so you can evaluate the opportunity with confidence.

Review the breakdown of startup costs, taken from Item 7 in our most recent Franchise Disclosure Document (FDD).

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Financial & Facility Requirements 

To ensure a strong start, D1 evaluates both your financial readiness and alignment with our mission. We want owners who are committed to leading a performance-driven facility while benefiting from our proven systems, support, and national brand recognition.

These requirements help ensure you have the resources needed for buildout, launch, and early operations:

  • Minimum Liquid Capital: $250,000
  • Minimum Net Worth: $500,000

D1 Training facilities meeting Item 19 inclusion criteria averaged $552,329* in gross revenue, with the top performing location generating $1,686,158*.

These numbers reflect what is possible when the right owner runs the right system in the right market.

*Revenue from locations meeting 2026 Item 19 inclusion criteria.

 

 

Certain financial performance information shown on this page is derived from Item 19 of our Franchise Disclosure Document (FDD) dated April 30, 2026. This information does not constitute a promise or guarantee of any particular level of sales, profits, or success. Some outlets have earned this amount. Your individual results may differ. There is no assurance you will earn as much. A complete description of the methodology, assumptions, and limitations of this financial performance representation is available in Item 19 of our FDD, which will be provided to you before any franchise sale in compliance with applicable law.

Cost to Open

The total investment to open a D1 Training facility typically ranges from $401,776 - $837,381. This range reflects differences in market conditions, real estate, and buildout requirements.

Estimated Startup Costs

Type of Expenditure Amount
Initial Franchise Fee $62,500
Opening Support Fee $29,500
Initial Marketing Spend $25,000 – $35,000
Leasehold Improvements $201,521 – $432,413
Real Estate Services $5,000
Furniture and Fixtures $1,500 – $3,000
Strength & Cardio Equipment $4,700 - $90,065
Opening Inventory and Supplies $2,500
Grand Opening Kit - Merchandise & Apparel $5,000
Computer Equipment and Software $8,555 - $9,740
Pre-Opening Salaries & Wages $29,000 - $46,200
Training Expenses $1,000 - $4,000
Security Deposit $5,000 - $39,463
Three Months Rent $0 - $33,000
Professional Fees, Permits, and Licenses $4,000 – $6,000
Insurance Premium $2,000 - $4,000
Additional Funds (3 Months) $15,000 - $30,000
Total Estimated Initial Investment $401,776 - $837,381

See FDD Item 7 for full details.

Facility & Real Estate Requirements

Most D1 Training facilities are located in commercially zoned retail and flex areas built to support the full range of D1 programming, including group training, personal training, small group training, and team training.

  • Prototype size: ~4,300 sq ft
  • Typical range: 3,700 – 5,000 sq ft
  • Minimum requirement: Space for at least 6-7 training racks

 

Facility Layout

Explore Available
Markets

Once you understand the financial picture, the next step is identifying where a D1 Training facility could live in your community. Explore our current locations and learn how we approach territory mapping to find the right fit for your market.

Ownership Process
Available Markets