Built Around the Athlete Experience
Every detail inside a D1 facility is designed to support athletes and create a consistent experience. You won’t find sport-specific courts or fields. Instead, D1 focuses on what every athlete needs: strength, speed, and structured training that translates across sports and everyday life.
goal-setting room
A dedicated room where athletes sit down with a coach to talk through their goals, build a personalized training plan, and map out what it takes to get there.
Welcome Area
The first thing you see when you walk in. The welcome area sets the tone for the D1 experience, featuring our gear, apparel, and products.
viewing bar
A dedicated space where parents and families can stay connected to the training experience, watch athletes work, and see the D1 difference in action.
ADA-compliant design throughout
Ensure the design, including accessible restrooms and layout, meet ADA standards.
A Space That Reinforces Culture
The physical space also reflects the culture inside each D1 facility. You’ll see D1’s character words displayed throughout the facility, as well as milestone banners and athlete recognition that highlight member progress and achievements.
These elements aren’t just for show. They reinforce the standards and expectations that define the D1 experience, creating an environment that emphasizes accountability, consistency, and growth.
MEMBER MILESTONES
Equipment Designed for How D1 Trains
D1 facilities are equipped with specialized training equipment built for our performance-based training model and the way athletes move, train, and progress.
In many newer locations, this includes fully custom-produced D1 equipment designed for durability, performance, and seamless integration into the layout and flow of a high-intensity training environment.
Every piece is intentionally selected and configured to support group training, personal training, and performance work. This ensures the space functions as a cohesive system.
For franchise owners, this level of intentional design helps create a differentiated training experience that reinforces the D1 standard, supports athlete engagement, and strengthens the overall quality and professionalism within the facility.
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Real Estate Requirements
We anticipate that a franchised D1 Training Facility will typically be located in commercially zoned retail and flex areas and be between approximately 3,700 and 5,000 square feet, with the prototype location size being approximately 4,300 square feet.
Within that footprint, the space must be able to accommodate a minimum of 6-7 training racks, along with turf and weight room areas that support the D1 training model.
Because every market is different, the configuration of the space may vary. D1's team works with owners to adapt the layout to the selected site while maintaining the core elements required for training, flow, and overall functionality.
The estimated initial investment, as outlined in Item 7 of the Franchise Disclosure Document, is based on a 4,300 square foot facility. If a location is smaller or larger than the prototype size, total investment costs may vary accordingly.
