D1 Training Makes Strategic Investment In Strive Village Of Chicago
Leading Fitness Franchise Positioned For Substantial Growth In Rapidly Growing Sector
NASHVILLE (Jan. 21, 2025) -- D1 Training, a leading athletic-based fitness concept, announced today that it has made a strategic investment in Strive Village, a robust, 4-unit athletic facility founded and developed by owner Cam Paulson. D1 Training is partnering with Strive Village to accelerate D1’s nationwide expansion and secure its leadership position in the fitness industry.
Strive Village is a strength and conditioning concept that operates with one purpose: to train hard in a weight room setting. Their formula implements progressive strength training and conditioning in a community-like, yet private environment. By utilizing both training components and tailoring them to fit each client’s needs and goals, they can provide results for a wide range of individuals.
Cam Paulson is the Founder of Strive Village. “Strive Village is honored to join the D1 team,” he said. “We are so pumped to join them on their mission of continued growth and I can’t wait to get to work.”
D1 Training has 130+ locations open with over 250 more in development. The brand's 5-Star Training Program is derived from Division I strength and conditioning programs, maximizing results for athletes ages 7 and up. D1's programs can be tailored to any goal, from maximizing performance for professional athletes to beginners seeking a healthy lifestyle. D1 has trained over 100 NFL Draft picks, and currently serves over 30,000 athletes nationally.
D1's partnership with Strive Village is built on a shared core value system that emphasizes the athlete. This strategic investment will add depth to D1’s fast-growing franchise network. Combined with Strive Village’s high energy culture, D1’s resources and expertise will foster a combined high-caliber athletic performance and fitness environment.
“We are incredibly excited to partner with Cam and his team,” said Will Bartholomew, Founder and CEO of D1 Training. “Strive Village has built an exciting, results-driven brand and has an unparalleled reputation of success training athletes via their one-on-one, two-on-one, and small group model. We look forward to supporting Strive Village’s next stage of growth.”
All D1 Training locations offer three core training programs: Scholastic (Rookie, Developmental, Prep, Overtime), Adult Training, and Pro (College and Professional). Each fitness program is based on five athletic tenets: dynamic warm-up, performance, strength, core and conditioning, and cool down. D1 Training also offers one-on-one training with world-class coaches.
About Strive Village
Strive Village was founded in 2016. With locations in the Chicago area that include River North, Wilmette, Western Springs, and Lake Forest, Strive Village has become a popular go-to facility for serious weight training.
About D1 Training
Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training is positively impacting the lives of 30,000 athletes of all ages. With 130+ locations nationwide, and 200+ more franchises in various stages of development, D1 is one of the fastest growing private companies in the nation. D1’s 5-Star Training System is trusted by top athletes because it trains the whole body: no fads, no shortcuts. For more information on D1 Training and franchise opportunities, please visit D1Franchise.com.