D1 Training is The Place for the Athlete. But what does that actually mean?
If you picture an athlete as someone wearing a jersey, competing under stadium lights, or chasing a spot on a college roster, you're only seeing part of the picture.
At D1, athleticism isn't defined by age, experience, ability, or a scoreboard. An athlete is anyone with a goal who is willing to show up, put in the work, and keep getting better.
That's why D1 serves athletes across every stage of life and every level of ability, from Rookie to Adult training.
A young athlete that is just getting started in sports.
A family that wants to make training a part of their routine.
A high school athlete preparing for what's ahead.
A collegiate or professional player training in the off-season.
An adult working toward a personal goal.
Different goals. Different starting points. Same place to train, grow, and improve.
As D1 founder Will Bartholomew puts it in his interview with Forbes:
“D1 is so much more than turf, and weights, and loud music. We're a community of people with character, and values, that are striving for goals, and to get better.”
That's what being an athlete means at D1.
At D1, becoming a better athlete is more than getting faster or stronger. It's about developing the character and mindset to keep getting better.
Clif Marshall, D1's Director of Pro Athlete Training and Senior Director of Coaching, has spent more than 25 years coaching athletes from youth sports to the NFL, NBA, and MLB. His experience has taught him that while talent can open doors, self-discipline, consistency, and mindset are what keep those doors open. In this D1 Coach’s Corner, he shared:
“Physical training is only one part of becoming a complete athlete… The greatest athletes train their mind, body and spirit together. I believe that the mind controls the body, but the spirit controls the mind. And when you can combine all three, you can really level up your game."
D1's athletic approach is about developing more than physical performance. It's about helping athletes become better teammates, leaders, and people.
That's why words like determination, dedication, perseverance, honor, and confidence are built into the D1 environment. They're more than words on the wall. They set the standard for how athletes train and how coaches lead at every D1 location.
The mission to be “The Place for the Athlete” comes to life through D1's training programs:
Whether they're preparing for a season or pursuing a personal goal, D1 gives athletes a place to train with purpose.
When you open a D1 Training location, you're not simply bringing another fitness option to your community. You're creating a place where people can pursue what they're capable of.
Your location could become the training home for youth athletes, a resource for local sports teams, and a community where adults show up to get stronger and challenge themselves. And it can be all of those things, under one roof.
That's the opportunity behind The Place for the Athlete®️.
D1 provides the brand, training methodology, coaching resources, and environment. As a franchise owner, you have the opportunity to bring that experience to your community and create a place where people work hard, grow, and get better.
Because at D1, you don't need a jersey to be an athlete. You just need a goal and the willingness to train for it.
If you're looking for a franchise opportunity that combines fitness, sports performance, coaching, and community impact, D1 Training gives you the opportunity to build a business around something bigger than a workout.
Explore the D1 Training franchise opportunity. Request D1 Training franchise information here to get started.