D1 Training announces the appointment of Jake Van Der Stad as Director of Pre-Sales
Van Der Stad has spent the past 20 years in the fitness industry in positions from General Manager to Executive Vice President, joining the D1 Training team in 2023. He played an instrumental role in the oversight of as many as 56 locations generating upwards of $75 million in annual revenue, while supporting 100+ locations as a Franchise Operations Manager.As the Director of Pre-Sales, he will be responsible for building and maintaining D1’s high performing sales teams as well as new customer relationships. He aims to achieve this by combining expert strategic planning and business skills with consistent success in outperforming the competition and delivering sustainable revenue, market, and profit growth.
“I found my place within D1 thanks to the alignment we share on our mission and core values,” said Van Der Stad. “D1's holistic approach, catering to scholastic athletes and individuals of diverse backgrounds and aspirations, positions us to create meaningful transformations in numerous lives and communities. Looking forward, I am eager to be a part of the growth planned for D1 as we continue to be one of the most known names in the training and fitness space.”
With more than two decades of experience within the fitness industry in numerous roles, an integral part of his work will be bringing his authentic and transparent leadership style to D1. Empowered by the mission of improving communities, he will be spearheading profitability for franchisees by ensuring their new facilities are supported throughout their opening.
"We know that Jake will be essential in his new role as Director of Pre-Sales,” said D1 Training Chief Operating Officer, Dan Murphy. “Jake brings to the table a unique and long rooted background within the fitness industry, making notable improvements and helping brands grow. He is an excellent addition to our team, and with his proven track record, we are eager to see his contributions in strengthening our brand performance.”
D1 has set forth an aggressive development goal to award over 100 territories in 2023, bringing D1’s total number of units in development to over 250. Alongside this impressive growth is strong performance. According to D1 Training’s Franchise Disclosure Document, the average gross revenue for D1 franchised businesses in 2022 was $870,884 with same store revenues up 13% from the previous year*.
All locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers one-on-one training with world-class coaches.